The power of web video content

Hot Tub Barn Ltd are probably one of the most innovative and successful companys in the spa industry today. Huw Chivers, MD embraced video over 15 years ago. These were the days before the internet and his staff would post out promotional VHS video tapes to potential customers. Why did he go to the cost and hassle? Because it generated business, very good business. 15 years later we still produce DVDs for his customers as well as video content for the website. A recent addition are the 'how to' videos as seen here.https://www.hottubbarn.co.uk/maintenance/how-to

search 'swim spas' in google. On the first page there are OVER 5 listings for Riptide Pools, WHY? They use video content on their website, all produced by AVP. Interestingly, AVP's Riptide blog is on page 1 as well.  http://www.riptidepools.co/swim-spas/gallery